YouRockRed client Lido Pimienta wins Polaris Music Prize 2017!

A major career highlight happened for me last night for YouRockRed when Lido Pimienta won Polaris Music Prize and shout me out on CBC TV saying that it was working with me on a marketing plan really kicked her into gear towards building her team that led her to this. (who were also thanked, )

From the moment I heard La Papessa I was like, this is gonna win Polaris… AND IT DID!!!!! This morning I woke up and was like, HOLY SHIT, she accomplished everything we planned for December and January essentially overnight now. Such an incredibly deserving artist.

Congrats to Lido and her team!!!

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