As a journalist I’ve received thousands of band biographies. Some of my favourites have been done by fellow music journalists (the David Byrne St. Vincent one made me happy to sign their name signed at the end). For the most part though, a band biography and subsequent press release are best left to the professionals or at least someone OUTSIDE the band to edit it.
Some basics that should be included:
- When the band was founded
- Full names of the members (or at least full stage names) and what they play
- Hometown (I love seeing that a band is from Tweed, as it separates you from all the other Toronto bands)
- Accomplishments (awards, who you’ve opened for)
- Showcase highlights (SXSW, NXNE, Bluesfest)
- Tour history- or where you’re headed
- Short press quotes` (1-2 sentences)
- list where you’ve been featured (NPR, CBC, Le Voir)
- Important people associated with you e.g. producer extraordinaire loves you – as a journalist we want to see what makes you different
- What your songs and music are about in a very CONCISE manner
- Influences or how you got into music e.g. “After stumbling Kurt Cobain was given a bootleg tape of The Doughboys he began to rethink melodies…” or “After singer X’s mother died of cancer, her songwriting took an introspective turn and she began to explore new themes of morality and fear in her lyric writing that is heard in the new urgency of singer X’s guitar playing.”
- Links to all of your social media and websites with links to where we can hear your music
- Link to a high resolution downloadable photo (do NOT mass email giant files like this as journalists and promoters won’t even open it)
- Contact information!!
All of this should be contained in no more than 3 paragraphs unless you are The National, but even then, they definitely have a 1 paragraph go-to.
Your biography should be something that promoters can copy and paste to your event listing that tells your future audience exactly who you are, not who you’re trying to be.
What should NOT be included:
- Lies (journalists are VERY good at Googling to find out that you haven’t won an award or played on Conan.)
- Avoid grand statements, e.g. My band is breaking new ground, their sound is incomparable, well I need to know if you sound like the Stills or The Clash,
YouRockRed is happy to help you write YOUR band biography or edit your current one. Pricing starts at just $50 for editing services and $150 for full band biographies. YouRockRed bios have helped clients across North American and Europe- they’ve even been translated into Greek!
Send us an email today and let’s talk about your kick-ass band bio that’ll break down doors for future gigs.
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