Speaking in Sudbury: NOMFA Conference & Showcase Festival May 25-28

I’m flying out tonight to Sudbury, Ontario, to speak on two panels at the Northern Ontario Music and Film Awards from May 25-28. (I’ve never been to the big nickle!)

  1. May 26- 10:30 a.m. What’s the Deal: Contracts & Negotiations w/ Edwards Law
  2. May 27 – 10:30 a.m. Funding – with OMDC, OMF, Music Ontario, Factor and me! 

Musicians and entrepreneurs will also have the opportunity to sit down with all of the delegates, myself included, during some Speed Meetings on Friday beginning at 1:30 p.m.

I’m really looking forward to meeting with Northern Ontario musicians, delegates and re-connecting with friends over the next few days.

Plus, all Factor apps are in now, so time to celebrate!!

Lisztomania – The Importance of Being Organized as a Professional Artist

You’ve heard it before from the biggest names- Treat your band like you would a business.  I’m currently sitting here sending off invoices to clients and following up with little check marks in fancy table graphs for what grants have been applied to, whether the results have been made public, which officers to check in with for payment transfers and which clients have been sent a reminder email to pay the lady in red (me!).


I’ve always been one for making huge lists.  There’s literally stacks of notebooks around the YouRockRed office filled with them, but lists for bands are just as important.  Keeping a running list in Excel of where you’ve received press, what country, what outlet, a LINK (super important), date things were published- all of this has a HUGE impact on you.  Otherwise you’re combing through past Google Alerts (which if you don’t already have set up for your band STOP and do that RIGHT NOW!) trying to find that amazing review where the writer obviously was crushing hard on your live set.


Same goes for keeping a strict account record of ALL of your performances.  Don’t rely on your team to keep your Sonic Bids up!  You as an artist need to know exactly where you’ve performed.  There could be an incredible promoter you want to follow up with but if you’re doing 20+ dates how are you going to remember if all your press release says is that you played Thunder Bay?  You want that PHONE number of that promoter.  Also Factor requires all contact information to verify dates if you do indeed get audited.  A quick note about how many people were in attendance too on top of recording your albums sold and getting it signed for SOCAN is also super important.


All of this may seem so simple it’s almost laughable but there’s been countless acts I’ve seen not have their shit together and it affects their ability to run the band like a business because of their lack of organization.  It’s great to be able to focus on artistry but just being able to PASS this information on to a responsible team member or hired help (label, PR, etc.) makes your life as an artist SO much easier.


That’s today’s music industry lesson.  Now go make questionable rock and roll snowmen.

kiss snowman

The thing about Grant Deadlines and how to reach them

Some people are great at time management but when it comes to grant writing, here’s a few tidbits of advice.  Unlike university paper, you can’t pull an all-nighter when it comes to grants.  Planning and time management play a strong role in your grant being successful.  Each of our grants take 4-6 weeks to compete… here’s why

  • -          Having your producer confirm budget prices when he’s recording a million other bands
  • -          Music video production concepts being finalized
  • -          Receiving letters of support from media/influencers endorsing your project
  • -          (reminding those media/influencers supports WHO you are)
  • -          Having your bass player get a new passport because he has somehow lost both acceptable pieces of ID (birth certificate or passport)
  • -          Signing the confidentiality agreement with YouRockRed
  • -          Figuring out what songs you want to submit for assessment and why
  • -          Having future show dates and tours not just confirmed but with an actual contract

On our side:

  • -          Talking with us via Skype, phone or in-person to determine what type of grant should be applied for
  • -          Helping you determine your goals
  • -          Confirming your team members interested in working with you provided funding is secured (publicity, booking agent, mastering studios, art work, etc.)
  • -          Writing production plans
  • -          Writing marketing plans*
  • -          Balancing budgets
  • -          Writing band biographies for a specific grant (e.g. bio of each member as required)
  • -          Completing everything at least a day in advance of the deadline to allow for editing and polishing

As you can see, grant writing isn’t as simple as 1-2-3, done in a weekend!  If you want to have a strong chance against the competition, don’t rush.  We are extremely time-efficient but if you’re not here’s a list of upcoming grant dates that we could potentially help you reach.  

October 24- Factor Juried Sound

October 31- MuchFact

December 2- OAC Popular Music Program

Email us today! Samantha@yourockred.com