April 2015

The Don’ts of Emailing/Messaging and Why You Didn’t Get a Reply

This blog post is not intended to come across as jaded but I get a lot of emails and messages requesting information and services without any real thought or courtesy to the services YouRockRed and just I, as a working professional, should reply to.

  1. Don’t send Facebook messages to people you don’t know requesting services or to book your band. This is a pet peeve for most industry. They tell you to send your request to your designated email address, not facebook. I won’t follow up with it if it’s not flagged in my gmail and quite frankly, I enjoy having my weekends off (aside from going to shows).
  2. Don’t ask for free advice or to pick my brain. Good consulting is not free. Expect to pay. Our time is highly guarded as we are such busy people with our own regular clients.
  3. Don’t message if you don’t live in Canada. My speciality is in Canadian music industry.
  4. Seriously, just like online dating, you’d look at the profile of a potential mate to determine if you have anything in common. If you notice in past clients that I have never worked with hip hop, EDM or country musicians there could be a reason why.
  5. If you do send an email unrelated to my services but expect to be given a label or management client because we met briefly at a show or conference, re-consider. I’ve got a ton of clients demanding things from me daily and they get priority to random requests that have nothing to do with what my company is all about.
  6. Don’t not include information about your band when pitching to me. I don’t have time to Google cutie_gurl55@hotmail.com to see if she’s a legit band. Always include links to the basic dot com where your music can be heard, Facebook and Youtube.
  7. Don’t ask me for sponsorship money or trade.
  8. Don’t be pushy (especially on the weekend!). I try my best to reply to every email I receive however the number of emails/demos I get versus the ones I’m able to actually take on are like 1/25.
  9. Be polite. If you do get a reply saying I’m too busy to take you on or that I don’t think that your music is the right fit, there’s not much more to it and is more of an answer most people in the music industry would ever send out.
  10. Keep rocking! Keep playing your music and pursuing your passion because ultimately if you’re good, people will find you and be interested. 92% of the clients I’ve ever worked with I’ve known of or seen in advance of working together. The other 8% are usually referrals from friends and colleagues I trust.

BSOMA Presents: How to Release Your Album – April 15th

Click to buy tickets.

Click to buy tickets.

I’m moderating this session again… and tickets are already over 50% sold out so act quickly!

Want to make sure your album is praised by critics and gets you tour offers? Come hear how album-releases in Canada actually happen and how to create your own strategic plan as independents or like those in the big leagues do.


IAN CHAI – Founder, Buzz Records & Artist manager
Trained as a lawyer living in London and Dublin, Ian Chai found himself working at Arts and Crafts Records as a manager for 1 year before co-founding Buzz Records in 2012. Since then, Buzz Records acts – including Greys, Odonis Odonis, HSY and Weaves – have been praised by tastemakers like Pitchfork and Vice, as well as touring on the international festival circuit. He is Toronto-based.

AMANDA RHEAUME – Independent Artist
Performing over 160 shows a year, Amanda Rheaume has delivered her unique and soulful blend of folk-country-pop twinged tracks to audiences around the world opening for artists such as Emmylou Harris, K’Naan, Lucinda Williams, and Ani Difranco. Rheaume recently received a Canadian Folk Music Award for Aboriginal Songwriter of the Year (2014) and a Juno Award nomination for Aboriginal Album of the Year (2014) both for Keep a Fire. In 2015, Rheaume has tour plans in Canada, Europe, and UK, and will be performing at the Pan Am Games in Toronto. She is currently writing for her 4th album, the next development of her singer-songwriting craft featuring elements of country, soul, and folk while keeping true to her distinct storytelling through songs.

MARY JELLEY – Regional Manager, Warner Music Canada
Mary Jelley has been a force in the Canadian music industry for more than 25 years. The first woman hired as a regional manager for Warner Music Canada, her primary focus is to oversee the sales, marketing and promotion of Warner artists in Eastern Ontario. It may not sound glamorous, but over the years, Mary’s tireless, behind-the-scenes efforts have been a major factor in the success of many Canadian artists, including Alanis Morissette, Michael Bublé, Blue Rodeo, Great Big Sea and Brett Kissel, to name a few. Mary continues to work with artists signed to the Warner label, helping them reach new audiences through traditional marketing techniques while also making use of emerging technology and social-media strategies. Considered an expert in the music business, Mary is often called upon to judge talent, participate on panels and speak to students about her long career as an insider in the Canadian rock ‘n’ roll scene.