August 2014

Arboretum Festival Photos- Kevin Drew, The Constantines

I was shooting Arboretum Music Festival here in Ottawa this past weekend for Canadian Musician Magazine.

In other good news I was just asked to speak as a panelist at Indie Week in Toronto October 15-19.  Check out more details here.

Here are some photo highlights:




Kevin Drew

Steve Adamyk Band

Steve Adamyk Band

The Yips

The Yips

The Constantines

The Constantines




Getting Paid in Cupcakes: 9 Ways to Save your Stomachs and Reputation

As a promoter, I once had a band that wanted to be paid in cupcakes. They were a hardcore punk band and even though I had agreed to their advance guarantee they got high and determined cupcakes were the only suitable form of payment.  There were leftover cupcakes from the headliner’s rider so true to their request, they go paid in cupcakes.

Don’t be that band.

How to make sure you don’t get paid in cupcakes:

  1. Have one designated band member to collect payment (this could be your tour manager at the show too if you trust them)
  2. Know this- It’s rare indie bands will be paid in advance online via email transfer
  3. Don’t ask to get paid until AFTER your performance. Just like a job you have to DO the job first to get paid
  4. Negotiate your performance fee in advance of your performance through a booking contract.  You don’t need a booking agent. Legit promoters normally have a template but sometimes just email confirmation, e.g. “Please confirm that we will be paid $250 guarantee on Tuesday, August 19, 2014 for our show at Buddha Bar.” [YouRockRed can show you how to make your own band booking template!]
  5. Be wary about door deals.  Promoters will use phrases like, 80/20. 80 of pass the hat or PWYC to the band and 20 percent to the bar to cover security/sound guy.  Check out their website and social media, talk to other bands.  It’s common practice in smaller acoustic cafes and lounges during weeknights that act as good filler for bands traveling from say, Red Deer to Vancouver.
  6. If food is provided, make sure you’re not paying for it unless you’re comfortable with that. Promoters offer buy-outs in lieu of providing full riders. This means that each member would get like $25 for dinner.
  7. BEWARE if you eat AT the venue. You don’t want the price of food to be deducted from your guarantee so be clear that the food is being provided FREE, at a “band discount” or just whip out your debit card and PAY!
  8. Don’t spend all your money on restaurants. You’re on tour. You’re living the high life of being a rock star- woo-hoo! Don’t buy the appetizer. Get only a main and put that app money towards gas or better yet, hit up a grocery store for healthy meals you can quickly make in the van and share so you don’t have to stop at every Timmy’s.
  9. Don’t eat the headliner’s rider. This is bad karma.  If the headliners are friendly and INVITE you to share ONLY then should you say yes. You could totally fuck yourself over with future promoters if you steal food.  This goes especially if you see a big bottle of Grey Goose on their rider layout- it WILL be noticed if something goes missing.

True, when you’re first starting it can be amazing to get any form of pay at all.  If you’re in a super punk rock or poor indie band and the promoter offers a pot of chili or vegan curry I totally get why getting paid in food is better than no pay. When I started at 17 I would at minimum feed my bands and THEN divide the door admission appropriately. I quickly learned though, there weren’t that many people who did that though.

Food doesn’t buy gas or gear. Bands shouldn’t be paid in cupcakes. Be informed and you’ll be able to get your band paid, and maybe eat a cupcake too….



It’s our birthday!

Today marks the 1 year anniversary of the launch of YouRockRed!

Highlights include:

  • over $200,000 in Canadian grants awarded to our musician clients
  • Polaris Award nomination for first client Kalle Mattson
  • Over 50 consultations with artists
  • Working with over 100 artists in various capacities
  • stage managing Mod Club during NXNE (Danny Brown, Alvvays)
  • providing social media support at Canadian Music Week
  • exclusive Google Play Plus party with Stars, A Tribe Called Red, Kevin Drew
  • Management client The Strain opening for Lorde
  • Providing marketing and management support for the Ottawa International Film Festival

But honestly, seeing and hearing what our clients are capable of bringing to life is what inspires us daily.

To another year of rock and roll madness!

We’re choosing to say that Gaslight Anthems’ new album, Get Hurt, being released on our birthday is NO coincidence…

A Spoonful of Summer- Summertime Playlist

Because when it gets hot, you gotta take a cue from all the festivals and dose of Canadiana.  These are the albums in heavy rotation in the last 2 weeks.  Check out more by creeping my Rdio.

  1. Spoon- They Want My Soul
  2. Phantogram – Voices
  3. Nick Cave and the Bad Seeds- Live from KCRW
  4. Alvvays- Alvvays
  5. Arkells- High Noon
  6. Joel Plaskett- Scrappy Happiness
  7. Kaiser Chiefs- Education, Education, Education
  8. Broken Social Scene- You Forgot It in People
  9. Action Bronson- Easy Rider
  10. Kevin Drew- Darlings

Sorry for the short post, things be crazy in YouRockRed headquarters lately (crazy-good busy, that is).




Had a great time in Montreal all last weekend, so much so we decided to extend YouRockRed’s first holiday in forever to include Civic Holiday Monday.  Here’s a photo highlight of AFI being amazing and bringing out the 17 year old emo-rocker in everyone around us.